To lots of salespeople, the value of learning new-tech platforms and assimilating new digital tools into their approaches is evident. But for others, this kind of work just seems like a hassle.
When you talk to a wide sampling of salespeople, it seems like the push to add new media strategy isn’t quite a done deal, and there’s still room for a good amount of conversation about why people do it. Why is it important to update your sales approach for the 21st century? Does it really lead to better sales?
In our experience, although there’s still room for conversation, the reality on digitally assisted, social-media-driven and CRM-supported sales is clear.