So when was the last time you did nothing? No, I really mean it. When was the last time you did absolutely nothing? I bet you can’t remember. If you’re like the rest of us, chances are you try to pack in as much as you can into your day. For example, I flick through news and articles on my phone while walking down to the station and then while waiting for the train. I check email on my notebook on the 30min commute to work. And I pull out my phone a hundred times during the day – in meetings, in the lift, in queue for coffee – to use those precious minutes to catch up on news, on learning, on work.
Most small businesses fail in their first few years. Not because they had a bad product or service, or management or accounting. But because they had no more money aka sales weren’t going well. The success of any business comes down to making sales. So you need to hire the right person for the job.
The 20-80 Pareto Principle is more skewed when it comes to sales. Only 13% of salespeople bring in 87% of the revenues. The other 87% of salespersons bring in only 13% of the revenue. That’s just a nicer way of saying that 87% of hiring decisions about salespeople didn’t turn out well.
These days, we’re always selling. In a business, it’s quite clear that we’re selling a service or product. In life, we’re indirectly selling. An idea, a thought, a plan, a photo and so much more, everyday on our social media profiles. It’s all about being able to influence others really – for revenues, or for accolades. In the digital age, with information overload and shrinking attention spans, it has become so much more difficult for salespersons to even get notice – let alone, have the prospect’s attention for any amount of time. So after putting together the essential skills required to close sales, I started poking into the habits of killer salespersons.
For some people, getting into Twitter is really an uphill battle. It’s not easy for all of us to embrace this extremely short-form platform, with so much else in the mix, and so many other demands on our daily schedules. Too many of us already have what we might call “twitter malaise,” even without having really dug into the meat and potatoes of the Twitter world.
That being said, if you’re in sales, you might be missing out on big opportunities to convert more, and earn more, every day through the Twitterverse. There is simply so much you can do with a Twitter account!
If you’re a marketer in today’s dynamic advertising world, you probably have your standard bag of tricks, but you’re also looking toward the next big step — that transformation that’s going to help your sales strategy stay fresh and relevant to what’s happening across your industry and your markets.
One thing that you might benefit from looking at is long-form video. With companies that are truly pushing the envelope of modern digital advertising, long-form video is part of the relatively uncharted waters that marketers can navigate into, in hopes of standing above the crowd and drawing audiences that otherwise wouldn’t bother to look.
What the heck is SoLoMo?
Essentially, it’s a neat new tech word that marketers have coined as yesterday’s door-to-door, traveling sales world becomes today’s new digital sales world.
Technology is changing a lot of things about the way we live, but it’s really changing sales.