You may share the common belief that most people work because they have no choice or because they are driven by desire for money. I believe true motivation actually goes much deeper than that. Have you considered the idea that motivation can be a product of the surrounding culture in your workplace? A positive culture can pave the way to a more motivated and engaged workforce. As a manager, supervisor, or team leader, you can learn how to motivate employees on your sales force and build a winning sales culture in which your organization can prosper.
Drip marketing has been around for a while now, but many marketers still misunderstand the ways which “drips” can move leads through the sales funnel. Some forget that prospects are at different stages of the buying cycle at any one time, and send the same message to every contact. Others treat drip marketing as purely a lead generation tactic (drip marketing can be effective after the sale!). However, one of the primary ways to use drip marketing is to move leads from acquisition to conversion.
There are several objectives with a drip campaign:
Improved customer experience
So, companies should certainly use drip marketing as a way to generate leads.
You would say you’re a pretty good leader, right? Your people show up and they respect you. Yet, for some reason, productivity is not what it should be. You’ve been looking at your department reports. The numbers just aren’t good enough. Every day, you walk around the office, check on things and ask questions and follow up as you believe any good leader should.
You want to know why production is down, so you can fix it … but I have question for you … Could it be you’re the reason your employees aren’t producing?
Are you guilty of one or more of these nine ways you could be making your employees less productive?
You have a warm prospect or an audience of prospects, sitting right in front of you, waiting to be impressed. Did you know that you only have a few seconds to make a great first impression?
What do you say first? How do you begin a conversation when you both already know each other’s objective? Your prospect’s goal is to hear all or or maybe some of what you have to say and make a buying decision. Your goal is to get to yes without a struggle and close the sale. Sometimes these goals are in opposition and the balance between them is precarious at best.
You’ve closed a customer that took eight months to convert. After long phone conversations, multiple visits to his shop and hours of uncovering need after need – at last, your job is done! Time for a night out!
Not so fast.
You might think that converting a prospect is your end game, but I’m here to tell you: closing the deal is just the beginning.
It’s understandable why sales people are focused on the close. Heck, commission structures have been traditionally built on a single payment following a sale. Although recurring revenue models are introducing a demand for modified commission payments, in the majority of industries that have existed prior to 1999, sales agents earn a payout following a close.
Are you trying to set up that meeting, but can’t get your customer or prospect to call you back?
Getting leads and customers is hard enough, and getting them to call you back when you need them too can be even harder. A well crafted voicemail can go a long way to get people to actually want to call you back.
But how do you leave a good voicemail? Here are some of the best ‘tricks of the trade’ that will help you to get those callbacks by actually getting people interested in what you had to say.
Highlight Contact Information
The whole point of a voicemail is that you want recipients to call you back.