These days, we’re always selling. In a business, it’s quite clear that we’re selling a service or product. In life, we’re indirectly selling. An idea, a thought, a plan, a photo and so much more, everyday on our social media profiles. It’s all about being able to influence others really – for revenues, or for accolades. In the digital age, with information overload and shrinking attention spans, it has become so much more difficult for salespersons to even get notice – let alone, have the prospect’s attention for any amount of time. So after putting together the essential skills required to close sales, I started poking into the habits of killer salespersons.
For some people, getting into Twitter is really an uphill battle. It’s not easy for all of us to embrace this extremely short-form platform, with so much else in the mix, and so many other demands on our daily schedules. Too many of us already have what we might call “twitter malaise,” even without having really dug into the meat and potatoes of the Twitter world.
That being said, if you’re in sales, you might be missing out on big opportunities to convert more, and earn more, every day through the Twitterverse. There is simply so much you can do with a Twitter account!
If you’re a marketer in today’s dynamic advertising world, you probably have your standard bag of tricks, but you’re also looking toward the next big step — that transformation that’s going to help your sales strategy stay fresh and relevant to what’s happening across your industry and your markets.
One thing that you might benefit from looking at is long-form video. With companies that are truly pushing the envelope of modern digital advertising, long-form video is part of the relatively uncharted waters that marketers can navigate into, in hopes of standing above the crowd and drawing audiences that otherwise wouldn’t bother to look.
What the heck is SoLoMo?
Essentially, it’s a neat new tech word that marketers have coined as yesterday’s door-to-door, traveling sales world becomes today’s new digital sales world.
Technology is changing a lot of things about the way we live, but it’s really changing sales.
For lots of entrepreneurs, including startup leaders and other kinds of business owners, sales and marketing can be a tough nut to crack.
One of the reasons for this is that sales is not a technical business process — it deals with people, and people are notoriously unpredictable. In other words, while you can make a machine churn out a product, or make contracts with workers to provide services, you can’t make people buy something.
With this in mind, a lot of business creators are out there searching for the answers about sales and marketing, just like those questing spirits among us search for the big answers about the meaning of life.
To lots of salespeople, the value of learning new-tech platforms and assimilating new digital tools into their approaches is evident. But for others, this kind of work just seems like a hassle.
When you talk to a wide sampling of salespeople, it seems like the push to add new media strategy isn’t quite a done deal, and there’s still room for a good amount of conversation about why people do it. Why is it important to update your sales approach for the 21st century? Does it really lead to better sales?
In our experience, although there’s still room for conversation, the reality on digitally assisted, social-media-driven and CRM-supported sales is clear.