Adopting a solid online marketing strategy can seem like a complex, confusing task. However, because so much traffic flows from search engines and social media, creating a strong inbound marketing strategy is a task that can’t be avoided.
As of 2013, 85% of Americans are online in some way. Building a noticeable online presence with a growing following is essential. This requires attention grabbing content that ads value to the lives of readers.
More traditional outbound marketing tactics, such as pop-up and banner ads, are falling by the wayside and these methods have been largely labeled as spam. Forward thinking companies have been forced to replace these old methods with newer, more relevant practices.