Most small businesses fail in their first few years. Not because they had a bad product or service, or management or accounting. But because they had no more money aka sales weren’t going well. The success of any business comes down to making sales. So you need to hire the right person for the job.
The 20-80 Pareto Principle is more skewed when it comes to sales. Only 13% of salespeople bring in 87% of the revenues. The other 87% of salespersons bring in only 13% of the revenue. That’s just a nicer way of saying that 87% of hiring decisions about salespeople didn’t turn out well.