The Stride Story
I began working on Stride more than two years ago. It wasn’t called Stride then: it was Aqueduct, an awful half-pun on the concept of a sales pipeline. I was visiting my family for the holidays, and every night after everyone went to bed I hunched over my laptop for hours working on the first prototype.
After a few years of running a small web design shop, I’d finally reached my wit’s end with sales tracking tools and CRMs. I tried more than a dozen and couldn’t find one that made sense for me. I didn’t need multiple salespeople or complicated reports, and I didn’t have time to enter contacts and manage them.
All I needed was a way to track sales so I could answer the same questions that every small business owner has: do I have enough work coming in? Am I going to be able to keep up with the volume?
So I set to work. I built a radically simple sales tracking tool in an Oregon hotel room in the wee hours of the night. What I ended up with shares a lot of similarities with Stride as it exists today, but it was also the product of my limited technical ability.
Stride is the result of a ground-up rewrite of that orignal concept, a lot of refinement and a lot of polish. It’s faster, more useful, simpler, and sexier. The team of Andrew Dumont, Adrian Pike, and Amiel Martin made it possible to build an application that I never would have been able to produce on my own; I’ve very proud of what we’ve produced.
I know that Stride isn’t for everyone, and that’s okay. There are plenty of options already out there. But if you’ve been frustrated by sales tracking tools in the past, I really think you’re going to like it.