Why Are We Still Using CRMs?
As small business owners, we’ve been bred to believe that we need a CRM. In fact, one feels almost irresponsible if a CRM isn’t part of their lineup of 3rd party tools.
Seriously, let’s take a step back and look at what a CRM is actually for. The primary function of a CRM is to manage contacts. What that means for you is a lot of manual contact entry and database management.
Someone changes jobs; back to the CRM. Someone changes their email address; back to the CRM. Someone swaps phone numbers; back to the CRM. You get the point. The saddest part about it, those contacts rarely get used, because who has time to keep a database of contacts up to date when you’ve got a business to run?
Think about all of the amazing tools out there that exist for contact management. Linkedin is updated in real-time. Rapportive pulls rich content directly in your inbox. Even the newest entrant, Brewster, blows any CRM out of the water, in terms of contact management.
The need for small business owners is a focus on growing their business, but instead, most are wasting their time setting up tags and figuring out what the heck the difference between an “opportunity” and a “case” is.
Enough is enough.
We went through the same issue. Tool after tool, the problem remained. So we built something better. A product that’s built explicitly for small business owners, not salespeople — with a sole focus on tracking new business, not contacts. It’s where we think the need lies for the majority of folks out there.
Needs vary business to business, and you know better than anyone what you need to succeed. For us, as freelancers and small business owners, the decision was simple.